MONO PLUS LLC
Your Japan Market Entry &
Distribution Partner
From crowdfunding validation to e-commerce growth and retail expansion, MONO PLUS helps global consumer brands build a practical path into the Japanese market.
Minae Kanki | Founder & CEO
📍 Based in Tokyo (HQ) & Kyoto, Japan
After serving as a marketing lead within various organizations, I established MONO PLUS in 2024 and incorporated in 2025. Drawing on a wealth of experience and a broad network of connections, we are dedicated to supporting our global clients—leveraging deep expertise to create new value and success.
“We don’t just translate your manual; we rewrite your story to resonate with Japanese culture. We treat your brand like our own.”
Our Core Strengths
Outstanding Marketing Strategy
With over 10 years of expertise, we continuously update our tactics. We excel at accurately targeting potential customers and building optimal funnels (like our high-converting LINE marketing strategies) leading to purchase.
Extensive Sales Network
Our reach goes far beyond crowdfunding. We utilize a hybrid sales approach covering major online channels (Amazon Japan, Rakuten) and selected retail opportunities.
Detailed Risk Management
Through meticulous collaboration, we prevent miscommunication. We have established processes for proactively identifying potential issues in logistics and support, responding swiftly to protect your brand.
A Dedicated Team of Experts
You aren’t just partnering with an agency; you are gaining a hands-on local execution team in Japan.
In-House Operational Team
- Project Leader (Minae Kanki): Manages the entire project, leads marketing strategies, and ensures smooth execution.
- Advertising Specialist: Creates and manages high-ROI digital ad campaigns.
- Designer & Writer: Crafts compelling, culturally localized content.
- Logistics Specialist: Ensures smooth import clearance and domestic shipping.
Two Dedicated Platform Consultants
We have direct, specialized support from industry-leading consultants to maximize crowdfunding success:
- Mr. Narita: Expert strategist for Makuake, GREEN FUNDING, and CAMPFIRE.
- Mr. Funahara: Proven track record of multiple blockbuster campaigns across all major Japanese platforms.
The Master Sales Plan
Our proven 3-stage roadmap designed to maximize initial hype and transition smoothly into sustainable, long-term retail revenue.
SNS Ads & Audience Engagement
We build anticipation before launch. Our primary engine is high-impact SNS Ads (Facebook & Instagram) designed to drive targeted traffic to our official LINE account. Through strategic pre-surveys and announcements, we typically convert 10-15% of LINE registrants into Day-1 buyers.
Strategic Crowdfunding Launches
We design a sequenced launch strategy across eligible platforms, including encore campaigns when appropriate. This allows us to capture entirely different user bases while amplifying momentum via influencer collaborations and multi-channel media coverage.
Note: Many leading Japanese crowdfunding platforms favor products with clear novelty or Japan-first positioning.
E-Commerce & Retail Expansion
Following reward fulfillment, we transition to general sales. We build a dedicated Japanese E-commerce site for your brand to maximize D2C revenue, while simultaneously listing products on major marketplaces and pursuing retail expansion opportunities.
What We Handle vs. Your Responsibilities
Entering a new country requires significant resources. We take on the local heavy lifting so you can focus on product development.
| Responsibilities | Brand / Manufacturer (You) | MONO PLUS (Us) |
|---|---|---|
| Product Development & Mfg. | Primary | Feedback only |
| Shipping to Japan | Arranged by You | Import clearance by Us |
| Japanese Marketing Costs | None | Fully funded by MONO PLUS |
| Makuake Page Creation | Provide assets (images, videos, basic specs) | Full creation & localization |
| Customer Service | Support for defects only | 100% handled in Japanese |
Our Track Record
In our first year of operations, we successfully executed 4 major crowdfunding campaigns, leveraging sequential launches to maximize reach and revenue.
Frequently Asked Questions
Let’s build your success story in Japan.
We selectively partner with a limited number of brands each quarter to ensure hands-on execution.
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